World Wide Food Supply, Inc. (WWFSI), the official importer of Monin in the Philippines, showcased Monin’s versatility through creative beverage innovations, strong partnerships, and inspiring guest shifts at the World Food Expo (WOFEX) Manila 2025, the Philippines’ premier food and beverage trade show.
Held on August 6-9, 2025 at SMX Convention Center, Manila, WOFEX gathered industry leaders, professionals, and beverage innovators. Monin’s booth stood out as a hub of creativity and collaboration through the enthusiastic management of WWFSI’s Marketing Team, Sales Team, and Beverage Innovators from Manila, South Luzon, North Luzon, Visayas, and Mindanao. Supporting the booth were Monin’s partner brands: Aeli Beverage Group, Nespresso, Orion Porcelain, Culture Blends Origins, Farm Fresh, Happy Barn, Matcha Mama, Selecta, Technolux, Prime Pacific, Lipton, Molinera, PWM, Bacardi, St-Rémy, Martini, Cointreau, Elmeco, Debic, Barista Coconut, and Paragon.
Throughout the four-day event, Monin brought to life the theme of innovation and collaboration, effectively highlighting Monin’s role as the leading flavor solutions partner for cafés, bars, hotels, and restaurants nationwide. The booth featured interactive demos, ideation sessions, and live beverage creations. Highlights included guest shifts by Monin Coffee Creativity Cup (MCCC) Champions, 2023 winner Larry Andrada and 2025 winner Jarren Narciso, who showcased their award-winning skills using Monin flavors.
Visitors enjoyed Café Starter Bundles (concept packages combining machines and accessories), Monin syrups, coffee beans, recipes, and trainings designed to support aspiring entrepreneurs and café owners. This initiative underscored Monin’s commitment to empowering the local beverage industry.
WOFEX Manila 2025 was a milestone in reinforcing Monin’s presence in the Philippine market, bridging innovation with partnership. The energy and creativity at the booth proved the growing demand for beverage solutions that combine flavor, expertise, and business support.
Monin continues to bring beverage innovations closer to businesses with upcoming activities, training sessions, and distributor and brand collaborations—further strengthening its commitment to the Philippine foodservice industry.